Interviews & Talents

Aliaa El Dadeery the career coach

By: Eman Fouda ​21/9/2016


“I hate my job..” Think again with Aliaa the Career coach

“I dream of empowering others, as well as myself, to live a life of satisfaction, achievement and gratitude.”

​How many times have you felt you are in the wrong place, that this is not the right job for you, or you just can’t decide what to do with your life? I think I’ve only met few people who actually like their jobs or have passion for what they do.Aliaa El-Dardery, a 29-year old pharmacy graduate, an MBA holder, and currently doing Masters in Business Psychology. Who introduced me to the idea of career coaching. Her life mission is enriching people’s lives; this is why she always dreams of helping and aiding people to help themselves get over the daily challenges of life, work and relationships. 

​​“I’ve been always passionate about knowledge, sciences, understanding people, discovering them, their behaviors, thoughts, attitudes, motivators, etc. and that’s why I read a lot, really a lot of books in different fields. I also enjoy hiking in the deserts & mountains of Sinai; it’s a chance to reconnect to my inner self and dwell in the beauty of nature.”

Tell us about your job? And why do you think it’s important?
I work as a career development coach, or, as my certification says, a Global Career Development Facilitator (GCDF), i.e. helping people with their career challenges, those who are having hesitations about their next career move, those who are considering career shift without having a clear vision of where to start, as well as those looking for more progress and advancements in their careers.
I believe it’s very crucial because the majority of people are unwaveringly complaining about their work, being unsatisfied, having troubles with their managers or colleagues, feeling lost, and so much more. Some people even believe that it’s the norm that no job is satisfactory, and there’s no such a thing as a good job, which is completely wrong.
When it comes to work, it’s definite that we all have difficulties, disagreements, challenges and moments where we feel down and weary of work, yet this doesn’t make a job a completely “lost case”. Often by fixing specific minor aspects of your current job, you find it highly motivating and satisfactory. Consequently you just don’t succeed in your work, but excel and become remarkably ingenious.
Do you think that career counseling should start at schools so students can decide what they really want to be instead of just targeting what we call “Kolyat qemma” or would they still be too young for that?
Now that’s a question I love! Surprisingly, career guidance – as I prefer to call it, should start at the age of 12! Yes, in the early teenage. This is where the child’s job-related interests start to flourish, and their innate skills become obvious.
Parents and educators should pay attention to the child’s preferences so as to put more emphasis on these areas, instead of focusing only on the weaknesses of the child, and this is called strength-based approach.
Because parents and educators usually focus on the weaknesses and ignore the strengths, the child becomes average in both, not very good at the areas where they could have excelled because they were underdeveloped and overlooked, and not very bad at the areas of weakness because they have worked on them, yet they are not so-into-them. This is why a lot of students and graduates perform “just ok”, and this is also why individuals seek career shift once they feel they are in control of their lives, after feeling obliged to follow a certain track drawn by either their parents, or by the social norms as you’ve mentioned.
Tell us about your biggest achievement as a career counselor?
That is a difficult question. Spending more than a thousand hours coaching people tells that, in this life, there is always more to do, more people to help, and more knowledge to acquire.
I am currently working, together with my team, on our project I-Do-Mind™, a transformational experience that helps people get out of the flock and lead the flow (that’s our motto). We are building our own philosophy on reconnecting with your inner potentials and putting them into use after them being buried for so long. It’s about controlling your thoughts, emotions and behaviors.


What’s your advice to the young who can’t find what best suits them? Or feel stuck in a career they don’t like?
My advice would simply be to never give up.

  • Start firstly by defining where you want to go and what you want to do, not what you want to escape from and not do, i.e. know your outcome.
  • Secondly search, and ask, and search again till you find answers to the questions in your head, or simply take action.
  • Pay attention to what is going right and what is going wrong.
  • And finally, be flexible; having a block in your road doesn’t mean changing your goal, rather change your way while focusing on the goal. That’s a guaranteed formula for success.

Do you feel that there are things you still want to achieve?
Definitely there are still more and more to achieve. I want to finish my Masters degree in Business Psychology, implement the Career Coaching practice in Egypt with the international standards, qualify more coaches to spread the word, gain more experience with the cross-cultural differences, write my own book on the philosophy of I-Do-Mind™, to have a beautiful family that can influence the world and lead a fulfilling life, and of course to make my parents proud 🙂

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